Amazon, Flipkart and others will attach labels Manufactured in China to goods sold in India online.
Ecommerce websites like Amazon and Flipkart that soon begin marking their Country of Origin items. In the sense of the current anti-China sentiment, this would help customers segregate Chinese goods from the rest.
According to an ET report, the Department for Industry Promotion and Internal Trade ( DPIIT) recently held a virtual meeting with Swiggy, BigBasket, and Grofers to discuss changes to the product catalog. However, when the changes will be made is not known.
Facebook-backed Reliance Jio, like Reliance Retail, Tata Cliq and Jio Platforms, have also agreed to move.
Sources familiar with the matter told ET that, after discussing it with their sellers and distributors, the e-commerce firms would provide input to government officials within a fortnight.
If this strategy materialises to mark goods and products, the selling of Chinese goods is likely to be affected. As 'Boycott China' and 'Boycott Chinese Goods' slogans and hashtags are circulating all over the social media. This came after the clash in the Galwan Valley which claimed the lives of 20 Indian soldiers and left many wounded.
Name classification would promote the Government's policy on producing in India. "A consumer can pick up a product in an offline setting, see where it was made and take an informed decision. On e-commerce websites similar information should be displayed," a senior government official told Economic Times.
The step is also in line with the "Atmanirbhar Bharat" or Self Reliant India strategy of the government, which focuses on economy, infrastructure, network, demography, and demand. PM Modi said this was the time for our "local" products to become articulate and make them global, concentrating on property, labor, liquidity, and rules.
Recently , the government made it compulsory for sellers to place country of origin information for all government purchases on its government e-Marketplace (GeM).
The e-marketplace is an unique initiative under the Ministry of Commerce and Industry, which facilitates the entry into public procurement of small local sellers while enforcing the Center's Make in India and MSE Purchase Preference Policies. Additionally, the portal now has a Make in India filter enabled. Buyers may opt to buy only those items that meet the local content requirement of at least 50 per cent, as per IANS.
Last week the government directed the state-owned telecommunications company, Bharat Sanchar Nigam Limited (BSNL) to not use Chinese equipment in its 4G upgradation.